WCAG and the POUR Principles
TL;DR
WCAG (Web Content Accessibility Guidelines) is the standard. It’s organized under four principles — POUR: Perceivable, Operable, Understandable, Robust — with testable success criteria at three conformance levels: A (minimum), AA (the legal/industry target), AAA (enhanced, rarely required wholesale). Aim for WCAG 2.1/2.2 AA. Most of AA is achieved by semantic HTML, sufficient contrast, keyboard operability, labels, and focus management — not by sprinkling ARIA.
Interview Q&A
Q: What does POUR stand for?
A:
| Principle | Means | Examples of criteria |
|---|---|---|
| Perceivable | users can perceive the content | text alternatives for images, captions, color contrast, content not conveyed by color alone |
| Operable | users can operate the UI | full keyboard access, no keyboard traps, enough time, no seizure-inducing flashing, skip links |
| Understandable | content and operation are clear | readable text, predictable behavior, input labels and error help |
| Robust | works with current and future assistive tech | valid markup, correct name/role/value for custom widgets |
Q: What are the conformance levels and which do you target?
A: A (essential), AA (addresses major barriers — the standard target), AAA (highest, often impractical for an entire site). Target AA. Laws and policies almost universally reference WCAG 2.x AA: the US ADA (and Section 508), the EU’s EN 301 549 / European Accessibility Act, the UK Equality Act. “We meet WCAG 2.2 AA” is the answer interviewers want, not “AAA everywhere.”
Q: Name a few high-impact AA criteria you actively check.
A:
- 1.4.3 Contrast (Minimum) — 4.5:1 for normal text, 3:1 for large text and UI components/graphics.
- 1.1.1 Non-text Content — meaningful images have alt text; decorative images have empty
alt="". - 2.1.1 Keyboard — everything operable by keyboard; 2.1.2 no keyboard trap.
- 2.4.7 Focus Visible — a visible focus indicator (don’t
outline: nonewithout a replacement). - 2.4.3 Focus Order — focus order is logical and matches reading order.
- 1.3.1 Info and Relationships — structure (headings, labels, lists) is in the markup, not just visual.
- 4.1.2 Name, Role, Value — custom controls expose correct accessible name/role/state.
- 2.5.5 / 2.5.8 Target Size — interactive targets large enough (24×24 CSS px min in 2.2).
Q: What’s new in WCAG 2.2 vs 2.1?
A: 2.2 (2023) added criteria like Focus Not Obscured, Target Size (Minimum) 24×24px, Dragging Movements (provide a non-drag alternative), Consistent Help, and Accessible Authentication (don’t force a cognitive test like solving puzzles or retyping passwords). One 2.1 criterion (4.1.1 Parsing) was removed as obsolete. 2.1 itself added mobile/touch, low-vision, and cognitive criteria over 2.0.
Q: Why is accessibility a legal and business concern, not just “nice to have”?
A: Legally it’s frequently required (ADA litigation in the US, EAA from 2025 in the EU). Practically: ~15–20% of people have a disability; accessible sites also help temporary impairments (broken arm, bright sunlight), aging users, and SEO (semantic structure). It overlaps with general quality — keyboard support and clear labels help everyone.
Q: What can automated tools verify, and what can’t they?
A: Automated checkers (axe, Lighthouse) reliably catch roughly 30–40% of WCAG issues — missing alt, low contrast, missing labels, invalid ARIA. They cannot judge whether alt text is meaningful, whether focus order makes sense, whether a custom widget is usable by keyboard, or whether content is understandable. Those need manual keyboard + screen-reader testing. See 07_testing_accessibility.md.
Gotchas / edge cases
- AAA is per-criterion, not a realistic site-wide goal — e.g., AAA contrast is 7:1, AAA requires sign-language for video. Claim AA; meet specific AAA criteria where feasible.
- “Accessible” isn’t a one-time audit — it regresses with every feature; bake checks into CI and code review.
- Contrast applies to UI components too (2.1+), not just text — icon buttons and input borders need 3:1.
- Overlay widgets (“accessibility plugins”) that claim instant compliance are widely criticized and don’t substitute for real fixes; some have been the subject of lawsuits.
- Color alone can’t convey meaning (error = red only fails) — pair with text/icon.
What a senior is expected to say
- “WCAG under POUR — Perceivable, Operable, Understandable, Robust — and I target 2.2 AA, which is what the ADA/EAA effectively require.”
- “Most of AA comes free from semantic HTML, contrast, keyboard support, labels, and visible focus — not from ARIA.”
- “Automated tools catch ~a third of issues; the rest needs manual keyboard and screen-reader testing.”
- “It’s continuous — I gate it in CI and review, not as a one-off audit.”
Cross-references
- Semantic HTML (the foundation of AA): 02_semantic_html_and_landmarks.md
- ARIA (only when HTML isn’t enough): 03_aria.md
- Testing strategy: 07_testing_accessibility.md
- HTML semantics primer: ../01_html/
Further reading
- WCAG 2.2 (W3C Recommendation): https://www.w3.org/TR/WCAG22/
- WCAG 2 at a Glance: https://www.w3.org/WAI/standards-guidelines/wcag/glance/
- WAI — How to Meet WCAG (Quick Reference): https://www.w3.org/WAI/WCAG22/quickref/